Good customer service makes a difference

I went into Gerrards in town for some bread rolls in the week and it struck me how pleasant and friendly the staff always are in there. They always smail and say hello and they seem to genuinely enjoy working there. To me as a customer this makes a big difference as I have a very positive feeling about the shop and would be far more likely to return.

For my work I’ve been using 1and1 for my websites and e-shops for some time now and am very happy with the service. However, although they offer the facility for sending out e-newsletters as part of the service, it wasn’t quite what I wanted and I started to look around for what else was on offer.

I decided to sign up with Aweber because the reviews for its service have been constantly glowing for the year that I’ve been reading about them. My only concern was that they are an American company and would I get a good standard of customer care?

Then Aweber did something I never expected. They sent me a letter and phoned me. It wasn’t a pre-recorded message - it was an actual human being (with an American accent!).

I know part of it falls into the grey area of marketing and customer retention, but it was a very nice touch.

I’m sticking with 1and1 for the websites, but Aweber is certainly a welcome addition for my e-newsletters.

Sign up to receive my Wrexham e-newsletter here!

This entry was posted on 27/10/2008 at 06:50 am and is filed under Local Life. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.